Volkswagen Cuts Jetta Price
| Autoweek 19 Jun 2006 16:29 GMT | Page rating:  |
Autoweek reports Volkswagen is abandoning its strategy of moving the Jetta upmarket and will remove content from the vehicle for the 2007 model year, slashing the price $1,410.
Adrian Hallmark, executive vice president of Volkswagen of America Inc., said lowering the price of the Jetta, VW's biggest seller in the United States, is part of the brand's return to its volume image. VWoA will abandon attempts to move sharply upscale, at least for a few years, Hallmark said.
VW dealers agreed to reduce profit margins to support the move.
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