Hyundai has emerged as one of the world´s leading brands ranking 75TH overall, according to the 2006 Best Global Brands survey jointly conducted by Interbrand, a consultancy in branding and BusinessWeek, the New York-based global media organization.

The 17 percent y-o-y appreciation in the value of the Hyundai brand earned the Korean automaker the title of fastest growing automotive brand and a place among the top five biggest gainers in brand value. Last year, in its debut appearance on the Best Global Brands list, Hyundai ranked 84TH.

With a brand value estimated at $4.1 billion, the power of the Hyundai brand on a global basis now surpasses several competitors.

Public perceptions of the Hyundai brand have been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. In turn, this has fueled a steady increase in sales and confidence in the brand among both customers and dealers.